We created various illustrations of twins to pose questions about different traits.
Example of decision point and interactive slider. A value can be input via the keyboard for people with accessibility requirements.
Example of the feedback panel, which allows the learner to drill down into the content that interests them.
The quiz also contains links to further information.
The public vote area shows a direct comparison between academic research and public opinion.
Unzip Your Genes
This interactive game needed to support a new BBC series about twin studies.
We recreated factual elements of the series in a play environment, allowing learners to indicate how heritable they think different character traits are. These decisions are stored in a database, which can be used by academics to measure public perception, as well as provide a comparison for learners.
On completion of their journey (which can be accessed on a variety of platforms, including iPhones and iPads) a layered system of feedback enables learners to further investigate the areas that interest them most.
The interactive and social nature of this game has generated more than 18,000 responses, providing fascinating results for the academics involved.