Information Management

Upon introducing an enterprise resource planning (ERP) system, Unilever needed an animation to keep people interested and explain technicalities and benefits.

Drawing on the fact that the system unifies metrics across different territories, we created the visualisation of a pan-european network, with each node representing the capabilities of the new system. This is accompanied by visual motifs which highlight main points, tapping into the viewer’s visual memory to help them remember key benefits.

The animation took a potentially dry subject and made it bright, light and memorable.