Physical Benefits of Losing Weight

Healthtalkonline, the award-winning charity website, wanted a new way to engage with their audience – using animation to bring personal stories from their vast collection of audio recordings to life.

Our pilot studies showed that younger audiences were more receptive to animated stories, so we created over 30 minutes of animated content to accompany audio interviews telling stories of personal obesity.

This helped the project, led by experts from the University of Oxford, reach and capture the attention of their target audience and affect positive lifestyle changes.